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from WE magazine

Impact Investing: Women and Millennials: Here comes the money – FINALLY!

While I can only find US statistics on the new wealth now in the hands of women, the numbers are fantastic. American women now own and control 60% of private assets, which amounts to $16 trillion dollars. (see the article ) And why do I find this good news? Because more than 70% of married women fire their financial advisors within one year of their husbands’ deaths (Pershing Investments Women are not a niche market )  The main reason? Women find the advisors don’t understand them because truth be known, women are value-investors and that’s good news for the Impact Investment field.

I watched a YouTube video called Mainstreaming Impact Investment on the sector's new reality. Again, it’s US content for women and new investors but the numbers are unbelievable.  What’s even better is the expected long-term gains that will come from Millennials. Yes, these young people who receive so much bad press for living at home, avoiding the corporate world and delaying major life events are intent on using money for good and they are set in the next few years to begin impact investing with $1 Trillion US dollars. Think what this will do for the world of social innovation, poverty reduction, healthcare improvements, affordable housing. The list can go on ~ and it will.

These two populations have been left out of the traditional investment world but they will suddenly become the power brokers. Considering their interests, it gives me faith that the world will become more balanced and money will be used in the service of human kind and not just to make more. What gives me such confidence? There are new studies indicating that women, by nature, are better investors. Their long-term gains are better, they outperform men in their portfolios and they reduce volatility in the market. You can read the information yourself form TD Bank ’Are Women Better Investors? and MSN.

And the long-term gain part? The number one indicator of successful women who manage their own money was that someone taught them. Do you really think all these wealthy Boomer mothers will forsake their children?

The world just got richer in the best way possible – through caring.